Do good
Try things
Practical, community-first projects in education, open data, health and social wellbeing.
FIFTYSEVEN / BUSINESS COLLECTIVERethinking
Rethinking
the obvious One venture at a time
We build, invest and grow profitable businesses across health, real estate, AI, technology, media and data.
STRUCTURE / THE FOUNDATIONS Different ventures. Shared principles
What we’re
building
Health, real estate, AI, tech, media, and data.
MorfResearch
Metabolic research and evidence-led health programs.
EXPLORE VENTURE↗
Superflow
AI-assisted marketing, growth and advertising operations.
EXPLORE VENTURE↗
SuperExtracts
Supplements built for measurable results.
EXPLORE VENTURE↗
02 / HOW WE BUILD VALUEBuild value
UNDERSTAND OUR APPROACH ↗Build value
that lasts
Start with a real need. Build something useful. Keep improving it. That’s how we turn ideas into businesses people value over time.
HOW VALUE GROWS IN PRACTICE
01 / FIND THE NEEDSolve a real problem
Start with something people need, and make it useful.
02 / DO THE WORKStay close to the work
Listen to customers. Give the team room to act on what they learn.
03 / KEEP IMPROVINGBuild for the long run
Reinvest in what works, improve the details and earn lasting trust.
SOLVE / LEARN / IMPROVEFIG. 002 / THE LONG VIEW
13YEARS IN BUSINESS
30+BRANDS BUILT
100%BOOTSTRAPPED
06CORE DOMAINS
Make a living
Make progress
Some ideas become businesses. Others become ways to help. We believe both matter.
Do good
Notes on
the work
Short notes about ownership, useful work and why the details add up.
LET’S BUILD / 004Tell us what
Tell us what
you’re working on
Get in touch to discuss an idea or project.
57° / OPEN CHANNELLET’S TALK ↗